Why This Auto Dealer Dominates Radio

0
We use radio the majority of the time in morning and afternoon drive. We try to stay on the radio Tuesday through Friday, with some exposure on Saturday. We believe in the model of using DJ endorsements because they involve the customer in the spot, as opposed to a spot that is just price payment

Canadian THANKSGIVING DAY in Broadcast History .. Mon. Oct. 9th

0
Celebrating birthdays this date are Sharon Osbourne, Scott Bakula, John O’Hurley, and Jackson Browne.. It was not only the late John Lennon’s date of birth, it was the day he met Yoko, and the date she gave birth to his son Sean. Dupont’s ‘Cavalcade of America’ debuted on CBS radio; it was the day the Vancouver Canucks debuted on Hockey Night in Canada, with Jim Robson at the mike. Howard Stern began his legendary morning show career at WCCC radio in Hartford Conn.; ‘Topper’ began its 21-month run on CBS-TV, Doc Severinsen (pictured) took over leadership of NBC-TV’s ‘Tonight Show’ band, and Joan Rivers started her ill-fated ‘Late Show’ on the Fox TV network. The regional sports network ‘CTV Sportsnet’ debuted on Canadian cable systems, and ‘Hit the Road Jack’ by Ray Charles was the #1 song. ALL the milestones for Oct. 9th are INSIDE.

Delilah Announces Her Son Has Committed Suicide

1
"Zachariah was being treated, counseled, and embraced fiercely by family and friends while battling depression for some time now."

SUNDAY in Broadcast History .. Oct. 8th

0
Happy Birthday to Nick Cannon, Matt Damon, Bruno Mars, Dawna Friesen, Sigourney Weaver, Angus T. Jones, and Chevy Chase. Ozzie & Harriet (pictured) got married this date, and nine years later to the day began their weekly radio sitcom on CBS. The radio show with the distinctive opening, ‘Grand Central Station’ also debuted on CBS; ‘Quirks & Quarks’ began its long run on CBC Radio; ‘Empty Nest’ and ‘Ed’ had their premieres on NBC-TV, and Royal Canadian Air Farce’ began its weekly TV run on the CBC. ‘Cagney and Lacey’ got their start as a TV movie on ABC; Jerry Lee Lewis recorded his smash hit ‘Great Balls of Fire’; and Stan Freberg’s satirical ‘St. George and the Dragonet’ was the #1 recording. Departing this ‘veil of tears’ were actors Fernando Lamas, Nigel Bruce and Karl Swenson, musicians Roger Williams and Jimmy Ferguson (Irish Rovers), and NBC newsman Frank Bourgholtzer. Details and ALL the milestones for Oct. 8th INSIDE.

Mitch Levy Announces his Departure from KJR After 23 Years

1
The announcement comes less than two months after Levy was reportedly caught in a prostitution sting in Bellevue.

Battling Radio’s 35% Churn Rate in Advertisers

2
The single most important thing that radio can do is to focus on creating engaging commercials. That is where the money is. Everything else pales in comparison to how engaging the radio commercial is.

SATURDAY in Broadcast History .. Oct. 7th

0
It’s the birthday of Simon Cowell, Joy Behar, John Mellancamp, Toni Braxton, Andy Devine and Vaughn Monroe. The Fox News channel began programming on US cablesystems; the CBC began an ill-fated experiment with a 9 pm TV newscast; the original Hawaiian Eye aired the first of its 134 episodes on ABC-TV; The Rolling Stones performed on NBC’s Saturday Night Live; Bruce Springsteen was interviewed on CBS-TV’s 60 minutes; and Dennis Reid received the OK to sell his three Cariboo radio stations in BC. Alanna Morissette became the first Canadian woman to top the Billboard album chart; and obits include singers Billy Daniels and Mario Lanza, and Winnipeg media mogul Izzy Asper. ALL the milestones for Sept. 7th INSIDE.