Fitz of Seattle’s 98.9 The Bull Interviews Ken Burns re PBS’...
The film chronicles Country music's early days, from Southern APPALACHIA's songs of struggle, heartbreak and faith, to the rollicking Western swing of TEXAS, the CALIFORNIA honky-tonks and NASHVILLE's GRAND OLE OPRY.
11 Top Advertisers Dump Bill O’Reilly Amid Harassment Allegations
Four automakers, BMW, Mercedes-Benz, Hyundai, and Mitsubishi have all pulled their adds from the show along with pharmaceutical maker GlaxoSmithKline, Sanofi Consumer Care, Allstate, and T. Rowe Price, Untuckit, Constant Contact and Ainsworth Pet Nutrition, according to NBC News.
The speed of sound – by Ryan Ghidoni
“Find out how an abundance of fast talking ads are bad for advertisers, listeners and ultimately your station.”
The ONE question you need to ASK to create an EFFECTIVE...
Ask and answer this one question to quickly create more compelling radio ads.
Gathering Great Client Info: by Ryan Ghidoni
Go from “pest like the rest” to “trusted consultant” by asking the right questions.
Managing Expectations by Ryan Ghidoni
Tell your clients how radio works if you want it to work for them.
Qualify the Client – by Ryan Ghidoni
You’ll get the best spec ads from the creative department when you bet their time on the right clients.
The Origin of All Great Radio Ads – by Ryan Ghidoni
Great radio creative starts with the sales executive.
Why 80 % of Radio Ads FAIL by Ryan Ghidoni
Understand the buying process and you’ll avoid the most common advertising mistakes.
