TOP-LINE RADIO STATISTICS
Red Deer CTRL Source: Numeris Survey Period:
Radio Diary Survey February 27, 2017 – April 23, 2017
Demographic: A12+ Area: 8079 (Red Deer Ctrl) Daypart: Monday-Sunday 5am-1am
Station Share % Ctrl Reach (000) Share Trend
CKGY – Real Country 16.3 19.6
CIZZ – Zed 98.9 11.5 16.0
CHUB – Big 105 11.0 20.1
CFDV – The Drive 10.7 13.2
CKIK – KRAZE 9.4 18.5
CJUV – Sunny 94 7.8 10.6
CKRI – Cruz 5.3 10.2
TERMS Universe – Estimated Population of the Central Market Area. Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
