Prince George CTRL
Source: Numeris Survey Period: Radio Diary Survey February 27, 2017 – April 23, 2017
Demographic: A12+ Area: 9349 (Prince George Ctrl) Daypart: Monday-Sunday 5am-1am
Station Share % Ctrl Reach (000) Share Trend
CKKNFM 19.5 25.5 +4.3
CIRXFM 18.6 20.0 -1.1
CBYGFM 17.7 14.1 -2.7
CKDVF+ 15.5 18.4 +2.8
CJCIF+ 15.4 16.6 -2.3
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
