Source: BBM Canada
Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 8019 (Lethbridge Ctrl)
Station Share % Ctrl Reach (000)
CHLB FM 23.5 25.5
CFRV FM 14.9 24.7
CJOC FM 14.4 22.0
CJRX FM 8.7 14.1
CJBZ 7.9 21.0
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
