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Survey Period: March 3, 2014 – April 27, 2014
Demographic: A12+
Area: 9209 (Kamloops Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Central Reach (000)
CHNL 18.9 19.3
CBYKFM 16.0 17.9
CJKCFM 15.7 18.6
CIFMFM 13.6 18.7
CKBZFM 12.5 23.2
CKRVFM 9.0 19.8
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
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In Kamloops, CHNL is especially strong in the morning. Olson and Price seem to rule and work well with each other. Certainly not a small or even medium market sound if you tune in. The rest of the day however…