Mary Anne Ivison was laid off in 2021. Ivison discusses the difficult transition and mental health challenges she faced after losing her job, but how she eventually found success in voiceover work and launching her own podcast “Let’s Take This Outside”.
We covered the ups and downs of building a voiceover business, including the challenges of working with agents and the impact of AI on the industry. Ivison shares her perspective that while AI may take over some lower-end voiceover work, the level of direction and variation required for many commercial projects still requires human talent. We also touched on the state of the podcast industry, acknowledging the difficulties of monetization and the shift towards more VC-backed companies. However, they emphasize the importance of finding a niche and building a loyal audience, rather than chasing download numbers.
Mary Anne is candid about the mental toll of the freelance lifestyle and the need to manage expectations, and that entering these creative fields requires a realistic understanding of the hard work and persistence required for long-term success.
Another honest episode providing an insightful look at the realities of navigating a career transition and building a sustainable creative business in the modern media landscape.
A video and transcript of the episode can be found on the network website.
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Thanks to the following organizations for supporting the show:
Nlogic – TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. – Make her the female voice of your radio station.
Matt Fogarty Voiceovers – It’s great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax – Licensed Music for your radio station or podcast production company.
