Jordan Heath Rawlings, host of the Big Story Podcast, returns to discuss the evolution of daily news podcasts over the past five years. We first had Jordan on the show in 2019 after year one on the show. Since then, he noted the increased competition and the shift to virtual interviews post-pandemic. There’s simply more choice with outlets having rushed into the space after the success of the The Daily and The Big Story.
The Big Story has evolved into video, releasing episodes on two YouTube channels, reaching 100,000 views, despite minimal video content. Some of the original challenges of balancing geographic and subject matter diversity, aiming for a balanced news diet. The Big Story remains majority Apple-listened, with Spotify growing. Notable guests over the last year include Prime Minister Justin Trudeau and Peter Mansbridge.
A Transcript and video version of the episode is available on the network page.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
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