Alberta’s radio industry comes together for Jasper relief

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by Cam Tait

Edmonton Sun

August 1, 2024

Impacts to Jasper’s commercial area could be seen near Patricia Street in Jasper, Alta., on Sunday July 28, 2024. Around 30 per cent of all structures in the townsite, or 358 of 1,113, were destroyed after encroaching wildfires forced the evacuation of more than 25,000 people. Brad Quarin/Postmedia Photo by Brad Quarin/Postmedia /edmsun

As a Radio and Television Arts student at NAIT in the late 1970s, one instructor made a comparison of which medium to a story the best. I’ll never forget it.

He described a three-storey high chocolate Sunday, and a forklift very carefully pulling up to the mountain of ice cream to, even more carefully, place a 10-foot high maraschino cherry. On top, of course.

His point: staging such a culinary dairy delight for television would be quite the production problem to capture the entire image.

But on radio — the ultimate theatre of the mind — the announcer’s voice can paint a picture of the gigantic chocolate sundae, with each listener putting their own individual thoughts on it … creating their own serving.

That’s why Wednesday’s Alberta Day of Caring to help Jasper wildfires is so appropriate — on the radio — with radio stations throughout the province.

Listeners will be asked to make an investment in Jasper’s re-building project and to show financial support to the estimated 25,000 residents and visitors who have been affected by the fires.

Read More HERE

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