by Cam Tait
August 1, 2024
He described a three-storey high chocolate Sunday, and a forklift very carefully pulling up to the mountain of ice cream to, even more carefully, place a 10-foot high maraschino cherry. On top, of course.
His point: staging such a culinary dairy delight for television would be quite the production problem to capture the entire image.
But on radio — the ultimate theatre of the mind — the announcer’s voice can paint a picture of the gigantic chocolate sundae, with each listener putting their own individual thoughts on it … creating their own serving.
That’s why Wednesday’s Alberta Day of Caring to help Jasper wildfires is so appropriate — on the radio — with radio stations throughout the province.
Listeners will be asked to make an investment in Jasper’s re-building project and to show financial support to the estimated 25,000 residents and visitors who have been affected by the fires.
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