Courtesy of
November 27, 2023
Comcast was radio’s top advertiser for the first eight months of 2023, based on dollars invested, according to new data provided to Inside Radio by Vivvix. The internet service provider spent $69.1 million on AM/FM radio promoting its Xfinity Internet and Comcast Business services from January – August 2023. That moved the Philadelphia-based company ahead of Pfizer, which was radio’s top ad spender in full-year 2022.
Pfizer ranked second in the first eight months of 2023 with a $59.5 million radio investment. The 174-year-old multinational is the manufacturer of Prevnar 20, Paxlovid and other prescription drugs and has done work with BioNTech to ensure access to the latest vaccines. Pfizer is a big network radio user.
Progressive ranks third among radio’s top advertisers for the eight months ending Aug. 31, 2023 – and first among insurance carriers. The home of Flo, Jamie, and the rest of the Progressive ambassadors shelled out $45.0 million on broadcast radio, advancing from fifth place on the Vivvix 2022 ranker.
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Big Pharma controls way more than most think. (That isn’t a good thing.)