August 23, 2021
While companies owning 50 or more stations may dominate radio ratings and revenue, there remain many smaller groups driven to succeed with 25 or fewer. Needless to say, over the past year-and-a-half, the challenges facing these groups have been daunting, yet their stations continue to deliver for listeners and advertisers. Inside Radio asked several of these owners how they’ve weathered the COVID storm, how they keep pace with larger radio groups, and what the future holds for mid-to-small-market stations.
How To Win? ‘Local, Local, Local’
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