Demographic: A12+ Daypart: Monday to Sunday 2am-2am
Geography: Edmonton CTRL
Data type: Respondent
Average Daily Universe ….. 1,264,000
Station Format AMA Daily Cume Share (%) Trend
CBC Radio One 5.1 79.6 9.0 -1.0
CIUP Up! 4.3 94.5 7.7 +2.2
CKRA Breeze 4.2 97.0 7.4 -0.7
CHED NewsTalk 4.1 64.0 7.2 -1.1
CKNO NOW 4.0 132.1 7.0 -0.5
CISN Country 3.8 86.4 6.8 +0.8
CFCW Country 3.5 31.9 6.3 -1.0
CFBR Bear 3.5 93.7 6.2 -1.8
CHDI Sonic 3.3 92.2 5.9 +0.7
CIRK K-97 3.0 75.4 5.4 +1.4
CHBN Kiss 2.6 93.6 4.6 -0.3
CKNG Chuck 2.6 68.4 4.6 +0.5
CKEA Cruz 2.0 64.4 3.5 -0.1
CKUA Variety 1.7 26.6 3.1 +0.3
CKPW Play 1.6 65.4 2.8 -0.1
CFMG Virgin 1.2 63.5 2.2 -0.1
CHQT Global News 0.7 30.2 1.3 -0.5
CBX Radio Two 0.7 15.2 1.2 +0.1
CFRN TSN 0.5 19.6 0.9 N/A
…
Spill Station: CFCW (Edmonton/Camrose)
TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
Good for CKUA, beating two mainstream FM stations. It has been over 9 years of poor ratings for that Virgin Station. Does Bell not care or does their agreement with the Virgin Brand forbid them from flipping?
I find myself listening to CKUA, Radio One, and Radio Two. With the exception of Radio Two, it seems that other Edmontonians are finally getting fed up with the ridiculous amount of commercials on the other stations, especially CHED. And would it really kill CHED to improve their technical quality? Who is the chief engineer? A high school student?