Red Deer CTRL Source: Numeris Survey Period:
Demographic: A12+ Area: 8079 (Red Deer Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach Trend
CKGY Country 16.5 20.9 77.3 -2.1
CHUB Big 105 14.5 20.3 42.5 -2.3
CIZZ Zedd 8.6 17.3 56.1 -0.2
CKIK Kraze 6.6 15.7 29.1 -1.3
CFDV Drive 6.4 11.9 23.1 -0.9
CKEX X100.7 6.2 11.2 22.0 -2.3
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
