Lethbridge CTRL Source:
Numeris Survey Period: Radio Diary Survey
Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach Trend
CHLB Country 21.4 29.5 49.2 +4.0
CJOC Rock 13.4 24.8 35.8 -2.7
CFRV KiSS 11.0 19.7 43.6 -0.1
CJRX Today’s Rock 8.4 16.9 28.7 -0.2
CKBD Bridge 4.5 11.4 13.0 +0.6
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
