Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 7109 (Saskatoon Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach Trend
CFMC C-95 15.8 100.5 116.4 +0.4
CKOM Newstalk 11.7 47.0 80.5 -0.3
CJMK Cool 10.5 50.1 58.3 -1.5
CFWD Cruz 9.8 50.6 58.4 +0.6
CKBL The Bull 8.9 44.8 58.8 +0.4
CJWW Country 8.3 22.5 62.2 -0.3
CJDJ Rock 101 7.8 45.8 52.2 -0.4
CBKI Rad 1 7.5 26.7 29.6 -0.7
CBKS Rad 2 4.7 23.4 28.2 +0.1
TERMS
Universe – Estimated Population of the Central Market Area.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
Universe: 296,020
Fall 2019
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts
ADULTS 25-54
C95 — 20.4
96.3 Cruz FM — 12.5
Rock 102 — 12.2
The Bull — 10.6
650 CKOM — 9.5
98 Cool — 9.2
CBC Radio One — 5.3
CBC Radio 2 — 4.7
600 CJWW — 3.0