Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9230 (Regina Ctrl)
Demographic: A12+ Area: 7069 (Regina Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach F C Reach Trend
CIZL Z99 14.8 65.5 86.1 -1.3
CKCK Jack 13.2 40.7 62.9 +1.6
CFWF Wolf 12.3 37.3 51.3 n/c
CHBD Pure Country 10.6 31.0 41.8 +1.2
CJME Newstalk 9.4 34.2 61.7 +1.2
CBKR CBC 9.4 28.9 38.9 +0.3
CKRM Country 9.0 25.2 69.7 -1.4
CHMX My 5.8 30.8 40.9 -0.2
CBK FM CBC 3.4 13.8 25.2 -0.4
CBK CBC 3.0 9.5 73.7 -0.5
TERMS
Universe – Estimated Population of the Central Market Area.
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage oftotal hours tuned to all radio. Trend – change in share% since last survey.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
CHBD *Pure Country.