Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9230 (Kelowna Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Share Trend
CBTKFM (CBC Radio One) 17.5 46.1 146.1 +1.0
CKQQFM(103.1 Beach Radio) 13.1 39.6 42.9 -0.1
CKLZFM (Power 104) 10.8 23.0 26.8 -1.5
CILKF+ (101.5 EZ Rock) 10.0 30.2 33.4 +2.4
CIGVFM* (Country 100.7) 9.8 36.9 57.8 -0.1
CKOOFM (Soft 103.9) 8.0 25.4 30.0 -1.8
CKKOFM (K 96.3) 7.3 21.8 29.9 +0.4
CKFR (News/Talk AM1150) 5.2 17.3 18.2 +0.2
CHSUFM (99.9 Virgin Radio) 4.4 34.3 39.4 –1.4
*Spill Station
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Universe: 187,370
Fall 2019
