I catch up with Jeremy White, who left his position at Montreal’s 92.5 The Beat in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists.
Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and creativity is secondary. He describes his experiences voice tracking for stations, creating a professional video setup, and ultimately breaking free from corporate constraints. His move to fill in on talk radio at 640 Toronto was an unexpected but enlightening experience that showcased his versatility as a broadcaster.
We got into it over the music industry’s gatekeeping practices, sharing frustrating experiences of booking interviews and promoting artists. He emphasizes the importance of building a personal brand and creating high-quality content that transcends traditional media limitations.
Currently, Jeremy can be found running the Mohawk Market with his family and producing great online content. He remains passionate about disrupting radio’s traditional models, advocating for more support of talent and innovative approaches to broadcasting. His story is a testament to breaking rules, staying true to one’s roots, and creating opportunities outside of conventional media structures.
Currently, you can hear Jeremy on great radio stations like 105.5 WJYY in New Hampshire, on his podcast, or or on his YouTube channel.
A Transcript and video of the show is available on our network page.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
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Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
