David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail :
da*******@br*************.com
Web sites: brayandpartners.com
davidbray.ca
It’s time to come in from the cold to see what PPM has in store for us this time around. With the limited sample sizes there is always something surprising.
With this book, radio retains an average weekly reach of 80% for Canadians A12+. In home represents 53% of tuning. Out of home represents 47% of tuning. We should note that for Canadians, 13% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.
The latest PPM release from Numeris completes the 13-week period covering Nov. 25, 2024 – Feb. 23, 2025. Let’s look at the five PPM markets.
Toronto: In this book, call it a sweep for CHFI, with the numbers positively affected by their all-Christmas format, prior to Dec. 25. CHFI delivered a 14.9% share for A12+. CHFI-also comes out on top with Women, 25-54, with a 23.1% share (up from 13.7%). For Men 25-54, CHFI leads with 15.5 %. In a surprising shift, CHFI is additionally out in front for M18-34 with a 16.9% and F18-34, topping the list at 24.6%.
Vancouver: CBC Radio One grabs the #1 spot, A12+, with a 13.0% share of hours tuned, followed by Move 103.5 at 12.8%. Much like CHFI, Move had been airing all- Christmas music prior to the big day. Move takes top spot for F25-54, with a 21.5% share. Virgin Radio holds the lead for M25-54 listeners, delivering an 11.2 % share, followed by CFOX at 9.4 %. Move 103.5 is also out in front for M18-34 with a 16.7% share of hours tuned, and secures a huge lead with Women 18-34, with a 33.8% share (up from 30.3%).
Edmonton: CISN Country takes #1 with A12+, posting a 9.7% share of hours tuned. UP 99.3 holds top spot for F25-54, delivering a 15.6 % share (down from 17.3 %). KiSS 91.7 tops the list for M25-54 with a 14.8 % share (up from 11.8%). For M18-34, KiSS is also out in front at 26.1%. CISN led F18-34, delivering a 27.2% share.
Calgary: CBC Radio One leads the way for A12+ with a 15.2% share. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 17.2% share. For M25-54, Star 95.9 rules with a 12.8%, followed by X92.9 at 12.4%. X92.9 is also in the top spot for M18-34, delivering a 16.8%. JACK FM tops F18-34, posting an 11.2%.
