James Cridland is Editor of Podnews, the daily podcast newsletter. He is also radio futurologist – a writer, consultant and public speaker on radio’s future.
In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio’s unique benefits. He also discusses the challenges of podcasting 2.0, the lack of a clear cheerleader, and the potential of live podcasting and comments to improve engagement. Additionally, he touches on the future of radio, advocating for real and relevant content over live and local.
A Transcript and video of the show is available on our network page.
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Thanks to the following organizations for supporting the show:
Nlogic – TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. – Make her the female voice of your radio station.
Matt Fogarty Voiceovers – It’s great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax – Licensed Music for your radio station or podcast production company.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
ma**@ma*********.com
Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
