Decemt 27, 2024
Now that CHRISTMAS is officially in the rearview mirror, can we have a frank conversation about privacy? In an age where every company – and many governments – watch our every key stroke, why is it that we gleefully sing about some foreign agent who can “see you when you’re sleeping and know when you’re awake.” Isn’t that Fitbit’s job? And who is he to judge whether we’ve been naughty or nice? When you peel back the wrapping paper, it does seem a bit creepy, no?
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the parsers of data from XTRENDS – are back with round three of the DECEMBER survey. This one really boils down to how much MARIAH CAREY affected the ratings. The book ran from NOVEMBER 7TH through DECEMBER 4TH. There was a weekend where we honored those who served and a long weekend where we were served heaping platefuls of grub. Here’s how it went:
SEATTLE-TACOMA: Multiple Santa Disorder
In the past this market featured several Santa-soaked stations. It is now down to two. The traditional leader is HUBBARD AC KRWM (WARM 106.9) and, true to form, it flipped during week 2. That pushed the station from #3 to #1 6+ (6.1-7.3). Last year it was #3 with a 6.0 share. iHEARTMEDIA Classic Rock KZOK held steady at #2 (6.6-6.7), while UNIVERSITY OF WASHINGTON N/T KUOW slid to #3 as its five-book winning streak came to a close (8.1-6.3). BONNEVILLE N/T KIRO-F repeated at #4 (5.3-5.0), while iHEARTMEDIA Classic Hits KJEB (95.7 THE JET) climbed to #5 (4.9-4.9). AUDACY Active Rock KISW (THE ROCK) had its smallest share since the big guy’s previous visit as it dipped to #6 (5.1.4.7). The other holiday hitmaker was CRISTA Christian AC KCMS (SPIRIT 105.3). It flipped on THANKSGIVING and went from #17 to #14 (2.4-3.2), a far better showing than last year’s #21. KRWM kept the cume lead with an 18.2% increase (508,300-600-900). The market grew by 2.2%.
Last month we saw two stations tied atop the 25-54 leaderboard. The same situation occurred this time but with a fresh set of faces. KRWM rose from #6. It was paired with iHEARTMEDIA Pop CHR KBKS (HITS 106.1), which advanced from #4 with its best book in over a year. AUDACY Alternative KNDD (107.7 THE END) remained at #3 with a slight decrease. HUBBARD Pop CHR KQMV (MOViN’ 92.5) went from a tie for first to #4, while KISW dropped from that tie to a tie at #5 with AUDACY Country KKWF (100.7 THE WOLF).
In NOVEMBER KRWM was #1 and in double figures 18-34 without the aid of performance-enhancing music. The station duplicated that feat this time with its highest share in over a year. KKWF was back at #2 and also in double digits with its highest mark since JANUARY. A flat KBKS moved up two places to #3. KQMV and KNDD had been tied at #3. Each station had the identical big share loss as they drifted together down to #4.
The same five stations populated the top of the 18-49 chart as last time. They were all occupying new spaces. KRWM stepped up to #1 with a rather large share increase. KKWF was up to #2 with a small share gain. KNDD slid from first to third as it returned some of last month’s solid increase. It was partnered with KBKS, which arrived from #5 with a small share gain. KQMV slipped to #5 with its lowest score since the last time those bells rang the sad, sad news.
For Info on other markets, Click HERE
