Annalise Nielsen: Branded Podcasts and Beyond on the Sound Off Podcast

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Annalise Nielsen is the head of podcast strategy and development at Lower Street. We talked about the college years at Queen’s University and how her professor was an early podfader in an attempt to create lecture podcasts. We also spent some time discussing her work at a Television station and later, Rogers and Pacific Content. She emphasized the importance of newsletters and targeted social media for podcast promotion. Nielsen also discussed the shift from video-heavy podcasts to clips and the potential for independent creators to thrive in the future.

Lower Street is a leading podcast production company and makes award winning branded podcasts.

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Thanks to the following organizations for supporting the show:

Nlogic – TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. – Make her the female voice of your radio station.

Matt Fogarty Voiceovers – It’s great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax – Licensed Music for your radio station or podcast production company

Matt Cundill

Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

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Twitter: @mattcundill

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