by Radio Ink
December 8, 2024
As AM/FM fights for its future in the dashboard, a new study shows that a majority of American drivers consider radio an uncompromisable part of their automobile as a “third space” and would not even consider buying a car without over-the-air radio.
Xperi’s DTS has released a new report examining how consumers view their personal vehicles beyond transportation. The findings, based on a survey of over 3,200 US car owners, show 92% of respondents consider their vehicle important, with Gen Z and luxury vehicle owners most likely to view their cars as “third spaces” – environments separate from home and work that offer opportunities to relax and entertain.
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