We love having Fred Jacobs from Jacobs Media on the show to discuss things like Tech Survey and the AQ Study. What do listeners come to radio for? Well since 2018 it has been for personalities first, then music.
I’m not sure what you are being told from your program director, but depending on the market or format, they could be working off some old thinking. We also spoke about the lack of women in various radio roles including on air and the need for more female program directors.
We also discussed the disconnect between AI and innovation, and some of the perceptions that “podcasting is taking over” when in fact, most radio P1 listeners are not that interested in the medium. One of the more successful formats is Christian Radio when has all the things commercial radio strives for… an emotional connection with listeners. We also discussed the financial struggles of public radio.
If your radio station is interested in participating in the Tech Survey Study for 2025, click here.
Deadline is December 19.
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Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic – TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. – Make her the female voice of your radio station.
Matt Fogarty Voiceovers – It’s great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax – Licensed Music for your radio station or podcast production company.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
ma**@ma*********.com
Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
