After 7 and a half years, the longest gap between appearances in Sound Off Podcast history, Leslie Scott finally returns. And to say things have changed is a massive understatement.
For the most part, Leslie’s values remain the same: Radio and digital should be friends, not enemies; Radio stations need to focus on curating personalities above all else; and the youngest generation is a giant well of untapped potential listeners who should be catered to. However, interestingly, Leslie is no longer a part of that youngest generation. She once was a sort of “Millennial Whisperer” in the radio industry, but Gen Z is a whole different beast, which we discuss at length. 7 years doesn’t sound like a long time, but it really is, especially in an industry that’s been scrambling so hard to keep up with the youth, and Leslie has a lot of thoughts about the way things have changed.
We also discuss women’s progress in the radio industry, or rather, its stagnation in recent years. Fred Jacobs of Jacobs Media published his AQ6 survey earlier this year, which you can read about here. It showed that women’s representation in radio hasn’t really improved since 2019. Being both a woman herself and serving on the board of directors for mentoring and inspiring women in radio, Leslie shares some interesting insights into why that might be.
If you haven’t heard our original interview with Leslie, and you’d like to compare for yourself, you can listen to it here. If nothing else, it’s an interesting time capsule to a world before TikTok.
A Transcript and video version of the episode is available on the network page.
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Thanks to the following organizations for supporting the show:
Nlogic – TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. – Make her the female voice of your radio station.
Matt Fogarty Voiceovers – It’s great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax – Licensed Music for your radio station or podcast production company.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
ma**@ma*********.com
Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
