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Not so long ago, Bell Media announced the sale of 45 of its radio stations shockingly declaring “it’s not a viable business anymore.” Clearly, there are a number of believers remaining. Radio remains consistently popular with an average weekly reach of 83% for Canadians, A12+. In home represents 50% of tuning. Out of home represents 50% of tuning. We should note that, for Canadians, 9% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.
The new PPM release from Numeris completes the 13-week period covering May 27, 2024-Aug. 25, 2024. Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CHFI, delivering a 13.4% share for A12+. CHUM-FM receives a nice bump and comes out on top with women 25-54 with a 16.3% share (up from 11.6%). With men, 25-54, boom 97.3 leads with 12.0 % (down from 12.4%). Virgin Radio is out in front for M18-34, with a 12.1% (down from 15.8%). Virgin is also out in front for F18-34, topping the list at 16.4% (up from 15.7%).
Vancouver: CKNW grabs the #1 spot for A12+ with a 12.2% share of hours tuned (down from 13.2%). Taking the top spot for F25-54, is Move 103.5 with an 18.8% share (up from 15.9%), followed by 94.5 Virgin Radio at 14.5%. CFOX holds the lead for M25-54 listeners, delivering a 12.3% share (down from 15.2%), followed by Rock 101 at 11.3%. Virgin is out in front for M18-34, with a 13.5% share of hours tuned. When it comes to women 18-34, CFOX is #1 with an impressive 26.7%.
Edmonton: CISN Country takes #1 with A12+, posting a 10.2 % share of hours tuned. NOW! radio holds top spot for F25-54, delivering a 17.3% share (up from 12.6 %). NOW! also tops the list for M25-54, with an 11.8% share, followed by K97 at 10.1% and SONiC at 10.0%. For M18-34, NOW! is out in front at 15.9% (up from 15.5%). CISN Country led F18-34, delivering a healthy 22.3% (up from.16.4%).
Calgary: CBC Radio One leads the way for A12+ with a 15.1 % share (down from 15.7). Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 10.9%. For M25-54, X92.9 rules with a 13.1% (up from 10.5%). X92.9 is also in the top spot for M18-34, delivering a 16.3%. 98.5 Virgin Radio tops F18-34, posting a 14.4%.
Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 21.4% share (down from 23.4%). For A12+ (Anglo), CJAD 800 is #1 with a 31.6% (down from 32.9 %). CHMP-FM is tops with women, taking #1 for F25-54 (Franco), delivering a 17.5% share. For F25-54 (Anglo), The Beat 92.5 is waaaay out in front with a 32.4% share (up from 27.2%). For M25-54 (Franco), CHMP 98.5 FM is on top with a 23.4% share (up from 24.4%). For M25-54 (Anglo), CHOM-FM is #1 at 20.8 % (down from 21.2 %).
I didn’t see any mention of CBC Radio in the Vancouver breakdown. Could those please be posted? Thanks.
Terry, David Bray, the author of this thread didn’t include the public broadcaster.
ME
Wondering what impact (if any) the corus changes in edmonton and vancouver will bring about.
Anybody else getting “over” those stations that are just calling it in with genrric, no local vontent pre-recorded shows? Finding edmontons cruze 95.7 is nearly dead to me…
NW ratings continue to slide, no wonder, have you ever tried listening on the weekend, good programming Monday – Friday 5:30 am to 6:00 pm but that’s it.