It is hard to believe, but this is the beginning of our twelfth year writing this here missive. It is even harder to accept that it has now been a year since we exited ALL ACCESS and started publishing this as part of our Hot Topics blog. The radio industry still seems a bit hollow without our daily dose of ALL ACCESS.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a close order formation with the data dragoons from XTRENDS – are thrilled to bring you another action-splattered edition of how the ratings turned. Another group of five markets go under the microscope as we continue to parse the results of the AUGUST survey. The markers for this book are JULY 18TH and AUGUST 14TH. There were no holidays but plenty of PTO.
Here is how it unfolded…
SEATTLE-TACOMA: A Two-fer
For the second straight survey, UNIVERSITY OF WASHINGTON N/T KUOW was #1 6+. The station also landed its largest share in over a year (7.7-8.6). iHEARTMEDIA Classic Rock KZOK was back at #2 as it halted a three-book slide (6.6-7.1). AUDACY Active Rock KISW repeated at #3 (6.4-5.9), while BONNEVILLE N/T KIRO stepped up to #4 with its highest score in over a year (4.9-5.3). AUDACY AC KSWD (94.1 THE SOUND) moved up three places to #5 (4.0-4.3), while iHEARTMEDIA Classic Hits KJEB (95.7 THE JET) descended to #6 with its smallest share since April (5.3-4.2). It was tied with AUDACY Country KKWF (100.7 THE WOLF), which remained in place (4.8-4.2). iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM) was at #16 (2.4-2.7). Why is that noteworthy? Because the station was #1 in cume with a 0.3% decrease (473,700-472,500). This was made possible in large measure because last month’s #1 station – KZOK – shed 13.6% of its cume. The market was up 0.4%.
The 25-54 leaderboard went through plenty of revisions. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) was off slightly yet rose from #4 to #1. HUBBARD Pop CHR KQMV (MOViN’ 92.5) was back at #2 but with its lowest number since MARCH. Then you had four – count ‘em – four stations at #3. KKWF held steady, while KISW dropped down from #1. Both stations posted their lowest scores in over a year. AUDACY Rhythmic AC KHTP (HOT 103.7) advanced from #6 with a small increase, while AUDACY Alternative KNDD (107.7 THE END) moved up from #7 with its third up book in a row. FRIENDS OF KEXP Alternative KEXP fell from #5 to #9 with its lowest mark in over a year. It was paired with LOTUS Country KPLZ (101.5 HANK FM).
As with the previous demo, KBKS went from #4 to #1 18-34. The station also hit double digits. KQMV was back at #2. The station tried to keep pace with its best book since JANUARY but was about a half-share off the lead. KISW repeated at #3 with a small decrease and was hanging out with its cluster bruh KNDD, which rose from #6 with its highest share since MARCH. KJEB dipped to #5 as it gave back almost all of last month’s large share increase. In JULY KKWF rose from #9 to #1. This time the station sank back to #7 and was tied with KHTP and KJAQ.
KQMV was #1 18-49 for the fifth book in a row but with its smallest share since MARCH. KBKS was off slightly but stepped up to #2 and within striking distance of the leader. KNDD moved up two slots to #3 with its third up book in a row. KISW slipped to #4, while KHTP advanced three places to #5. KKWF dipped to #6 with its lowest score in over a year. KEXP dropped from #5 into a tie at #7 with BONNEVILLE Sports KIRO-A (SEATTLE SPORTS 710AM).
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