Alberta’s radio industry comes together for Jasper relief

by Cam Tait

Edmonton Sun

August 1, 2024

As a Radio and Television Arts student at NAIT in the late 1970s, one instructor made a comparison of which medium to a story the best. I’ll never forget it.

He described a three-storey high chocolate Sunday, and a forklift very carefully pulling up to the mountain of ice cream to, even more carefully, place a 10-foot high maraschino cherry. On top, of course.

His point: staging such a culinary dairy delight for television would be quite the production problem to capture the entire image.

But on radio — the ultimate theatre of the mind — the announcer’s voice can paint a picture of the gigantic chocolate sundae, with each listener putting their own individual thoughts on it … creating their own serving.

That’s why Wednesday’s Alberta Day of Caring to help Jasper wildfires is so appropriate — on the radio — with radio stations throughout the province.

Listeners will be asked to make an investment in Jasper’s re-building project and to show financial support to the estimated 25,000 residents and visitors who have been affected by the fires.

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