by Radio Ink
May 14, 2024
Even with the growth of digital platforms, over-the-air radio holds a unique position in the hearts of US women, with AM/FM proving more popular in some cases than brands like Amazon, Netflix, and Spotify in emotional engagement.
Alan Burns & Associates has released its latest insights into the media consumption preferences and behaviors of American women as part of the ongoing “What Women Want” series initiated in 2010.
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