John “The Milkman” Mielke is a pioneer when it comes to bringing radio to the world wide web. John has two websites that any radio-head should be tuned into: MilkmanUnlimited.com is an incredible resource for keeping up with radio industry news. It also curates work for voiceover artists, including a few you may recognize from this show’s credits, like Mary Anne Ivison and Matt Fogarty. On the other hand, BlastTheRadio.com is basically a 24-hour radio station without the “radio station” part. Meaning, there’s no callsign or frequency to tune into. It’s all online, but it still looks, feels and sounds just like your favourite radio stations.
We discuss both sites, as well as the importance of the radio community in John’s life (and his importance to the community). We also talk about John’s public battles with depression and anxiety, the ways he’s given back to local charity resources that helped him, and his plan to become an even more involved community service partner. Here’s a hint: It involves a souped-up RV.
Despite Milkman Unlimited being the premiere place to learn about radio layoffs for the last 30 years, John remains optimistic about radio’s future, which I suppose means the rest of us should be too.
If you want to know more about John, keep an eye out for his aptly-titled book, “Who Is John?” It’ll go in-depth on some of the radio stories that made him who he is today, and should be coming out soon.
John is still an active voiceover artist and radio host himself. You can catch him Monday to Friday, 10am-2pm on WSRQ in Sarasota, Florida.
A transcript of the show is available here,
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
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Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
