Courtesy of David Bray
December 8, 2022
Vancouver: 980 CKNW grabs the #1 spot for A12+ with a 12.0% share of hours tuned (flat with the last book). Taking the top spot for F25-54 is 94.5 Virgin Radio with 14.3%. share. JR Country holds the lead for M25-54 listeners, delivering an 11.0% share. Move 103.5 is out in front with M18-34, with an 11.1 % share of hours tuned. When it comes to Women 18-34, 104.3 the Breeze continues to perform well and is #1 with a 16.0%.
Edmonton: UP! 99.3 takes #1 with A12+, posting an 11.6 % share of hours followed by CISN Country at 10.4%. NOW! holds top spot for F25-54, delivering a 14.4% share followed by UP! 99.3 at 14.1%. K97 leads listening for M25-54 with a 10.8 % share. For M18-34, UP! 99.3 is way out in front at 19.6%. CISN Country led with F18-34, delivering a 16.3%, followed by NOW! at 16.1%.
Calgary: CBC Radio One and Corus talk station CHQR were tied for first place, A12+, with a 9.7% share. Star 95.9 is popular with women, taking #1 spot for F25-54 delivering a 10.5 % share followed by Virgin Radio at 10.2%. For M25-54, X92.9 rules with a 15.5%. 101.5 Today Radio is in the top spot for M18-34, delivering a 15.6 %. Country 105 tops F18-34 listening posting a 14.7%
David Bray is President of Bray & Partners Communications.
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Now I’m confused. Exactly what numbers put NW at #1 if the other stations rank #1 in the all-important M and F25-54?
I agree Theresa. If NW is #1 in the A12+ until dead category, which I would assume covers all adults 12+, then how can M and F 25-54 have other #1 stations? Maybe it’s people who self-identify as other than M and F who listen to NW more.