Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9119 (Victoria Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Share Trend
CBCVFM (Radio One) 20.0 82.3 157.1 +0.7
CKKQFM The Q 100.3) 15.0 75.3 114.8 -0.2
CFAX (News/Talk) 11.7 60.5 70.6 +0.4
CIOCFM (Ocean 98.5) 7.9 54.2 62.8 +0.4
CJZNFM (The Zone 91.3) 7.3 47.5 58.6 -1.2
CHBEFM (Virgin 107.3) 5.5 47.2 51.2 -0.1
CHTTFM (KiSS 103.1) 2.2 21.1 22.8 +0.5
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2019 Universe: 357,920
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan
Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week
