Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9209 (Kamloops Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Share Trend
CHNL+ (Radio NL) 16.7 19.9 28.2 +0.8
CBYKFM (CBC Radio One) 16.6 20.8 47.8 -1.1
CKRVFM (New K 97.5) 15.6 23.3 25.2 +0.1
CIFMFM (98.3 Kamloops Best Rock) 15.4 20.1 28.3 +2.2
CJKCFM (New Country 103.1) 13.6 15.9 19.3 +4.4
CKBZFM (B 100) 10.1 21.5 28.9 -3.3
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
