November 18, 2019
A temporary injunction being sought by Corus Entertainment — Global News’ parent company — has been granted, which will see an Edmonton radio station no longer be able to use the word “POWER” in its branding and advertising strategies.
The injunction was granted after a Calgary judge ruled Monday that she was “satisfied that the balance of convenience favours granting an interlocutory injunction.”
Corus has been embroiled in a legal battle with Harvard Broadcasting over the POWER 107 name used by Harvard’s FM pop music radio station in Alberta’s capital.
Corus sued the broadcaster in September, claiming Harvard was seeking to capitalize on the POWER 92 moniker, the former name of its FM radio station now known as 92.5 The Chuck.
“I have considered and weighed the fact that Harvard employees involved in the decision to rebrand the 107.1 station to POWER 107 anticipated that listeners from the 1990s and 2000s would remember POWER 92,” Justice Nancy Dilts wrote in her ruling.
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While I strongly dislike corus and it’s entire brand, whoever thought to unbury the power brand, and the former contests and programs should be fired. Keep the music, ditch the lame contests and do something original. Something fresh. This city needs a new sound. Edmonton Radio is god awful
Meanwhile, the resulting free publicity is worth millions …
I’m not sure what Corus was more upset about – the blatant copy or that no one wants to listen to their horrible station at 92.,5 FM. How many unsuccessful rebrands does that make? Also, everything that POWER 92 (630 CHED) was, was stolen/copied from Z100 New York, all the way from jingles, right down to the phrase that pays. It’s too bad that Corus shut everything that was top 40 down when they took over operations in Canada, because it could still be a good station going strong. In the end POWER 92 started sounding more like MIX 96 in its last 5 years of existence. Maybe it’s a good thing that name went away for good. Although, I wouldn’t be surprised if Corus tried to resurrect POWER 92 built on the success of POWER 107. However, I’m sure Corus would find a way to screw that up too.
Hmm Radio has copied each other forever, why make a stink now? Oh ya because it’s all corporate BS and has nothing to do with actual product quality or the listeners.
I wonder if a communication company with a mission statement like ” Viewers, listeners, quality content , top notch talent, production values, will all be considered as important factors and costs will be recouped by leading industry ratings” could exist.
Here’s a question. Corus owns Boom 99.9 in Ottawa. Stingray owns Boom 97.3 in Toronto. Stingray and the Toronto Boom was first.
Corus’ Boom in Ottawa is an exact copy. Identical logo, same imaging voice, basically a rip off of Boom Toronto.
My questions. 1) How do they fight Harvard in Edmonton when they do the exact same thing in Ottawa? 2) Maybe Stingray hasn’t trademarked “Boom”? I’d find that hard to believe as they run a bunch of stations called Boom across the country. 3) Possible Corus pays Stingray a fee to use the name, logo, etc?
If I’m not mistaken, Bell actually owns the rights to the Boom trademark. Weird, I know. It happened with the Bell/Astral/Newcap acquisition in Toronto.