Don Kollins is kind of an ideal guest for this podcast. He is a Canadian living in California. He has worked in radio on both sides of the border. And he is innovative enough to use his experience to see a path to the future for radio.
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When he was the program director of Toronto’s pre-eminent sports radio leader, the Fan 590, he found himself having to juggle a radio show on TV – which later became a TV show on radio, in the Bob McCown show. He sees an opportunity for every radio personality to have a digital relationship with Twitch. Once solely a gamers medium, radio personalities like Bubba the Love Sponge, Humble & Fred and The Milkman John Mielke have embraced the platform and build out their brands using Twitch.
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During the show, mention was made about the blog Fred Jacobs wrote about President Donald Trump using Twitch. You can read that here. We spoke to Don about his early days at Rawlco and Rogers, his move to Sports Radio and later to The Game 95.7 in San Francisco. I got to ask all about sports radio from the program director who succeeded Jason Barrett at that station. (Yes we will be having on a few more Sports Radio PD’s over the next few months as the format is at the forefront of digital integration with radio)
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This episode is powered by NLogic and their new Services division.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
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Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
