Vancouver Radio PPM Ratings .. May 27 – Aug. 25 2019

16

Survey period: May 27, 2019 – August 25, 2019
Demographic: A12+
Daypart: Monday to Sunday 2am-2am
Geography: Vancouver CTRL
Data type: Respondent
Station                                                      AMA (000)             Daily Cume (000)       Share (%)      Share Trend

CBU+     (Radio One)                             17.4                                  206.6                              17.4                    -0.2

CKNW       (News/Talk 980)              11.8                                   171.0                              11.8                  +1.4

CFMIFM     (Rock 101)                        10.3                                  237.1                              10.3                   +0.2

CHQMFM    (QM/FM)                            8.6                                 336.3                                 8.6                  –2.6

CJAXFM    (Jack FM)                               6.3                                  208.2                                6.3                   +0.9

CFBTFM    (Virgin Radio)                      5.4                                  257.0                                5.4                  +0.9

CFOXFM    (New Rock)                          5.4                                  146.5                                5.4                  +0.3

CJJRFM    (JR Country)                         5.4                                   138.9                               5.4                  -0.5

CKZZFM      (Z 95.3)                                4.5                                   204.3                               4.5                 +0.2

CKKSFM   (KiSS 104.9)                          3.8                                   176.5                               3.8                 +0.3

CKWX       (News 1130)                          3.6                                   156.3                               3.6                  -1.1

CHLGFM    (The Breeze)                        3.4                                  141.8                               3.4                  -0.8

CBUFM      (CBC Music)                         3.0                                    69.8                                3.0                 +0.8

CKPKFM   (The Peak)                             2.6                                     98.8                                2.6                +0.2

KWPZFM (Praise FM, Lynden)         2.2                                      50.6                               2.2                 -0.1

CKST          (TSN 1040)                            2.1                                      49.1                               2.1                 -0.1

CISL          (Sportsnet 650)                     1.0                                     25.1                                1.0                 -0.4

CHMJ        (All Traffic)                              0.9                                    60.0                                0.9                 -0.1

CFTE     (BNN Bloomberg)                    0.4                                    12.2                                0.4                 +0.1

Spill Stations: CKKSFM (Vancouver/Chilliwack), KWPZFM (Vancouver/Abbotsford)
May 27, 2019 – August 25, 2019
Average Daily Universe: 2,348,000
PPM Top-line Radio Statistics

TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

16 COMMENTS

  1. Rob, as you know, 12+ numbers mean nothing. Let’s wait for the all-important 25-54 breakdowns before breaking out the champagne.

  2. Sorry but every single release it’s the same people and cry and whine about NW. Literally the same drama queens time after time. It’s like clockwork. It’s this sense of entitlement that B.C. thinks it has as it’s the only one that has these drama queens. If you can put NW into the dirt, oh you will. You need to get with it, things are not the same anymore. Once you old folks realize that, the better off you will be. Way to go NW, even being #2 is much better then all the stations below them.

  3. I agree with Rob. I dont love Corus Entertainment either but you cant put your rose-colored glasses every time that ratings come out. I know many have been fired, I realize that. This is a different day and time in the history of radio. There are too many old goats still working there, but we are not going to change anything by whining and complaining every time the ratings are released.

  4. Without any decent talk radio competition, NW share will always look ok as they are the only terrestrial radio option available. No surprise. That said, their demo breakdown is probably not ideal; maybe look for more cooking or childcare program sets to try to attract more females while burning through the guys.

  5. If accepting change means instead of a news and sports department we get parenting with Tim . Your right Rob.
    If instead of live call in radio we get a buzz line, your right Rob.
    If instead of breaking news we get segments from earlier shows touted as news your right Rob.
    Change? You bet . Changed from top dog to road kill

  6. RE 13: See this is what I mean. If they were doing such a terrible job and this “road kill” like you say. They wouldn’t be where they are in the ratings. Sorry but your lip movement means nothing. If they were at the bottom then fine. BUT THEY ARE NOT! They are making tons of money and are sitting just fine. Now go play nice with the other old folks on the playground, and no taking old Jonny’s ice cream, or hiding his false teeth. ?

  7. Hey Rob, I guess you didn’t know NW fired their two top salespeople late last month. That’s not usually a sign of ‘making tons of money’. Also, your seeming inability to properly breakdown ratings numbers leaves any comment you might offer as less then credible. Opinionated yes, informed no.

  8. Oh I’m very well informed Kid. I do know that the Vancouver market is full of whiners. The negativity from the west coast is brutal. All you need to do is look at comments in other markets across Canada. Vancouver has the SAME negative Sally’s that post the SAME crap every ratings period about NW. Like I said before, it’s like clockwork. If you don’t like NW then don’t listen or read about it. I will continue though as I have no issues, and it seems by looking at the ratings, others feel the same as I do.

  9. I’m afraid Rob’s analysis of the latest ratings is not quite correct. The only numbers that matter are 25-54. That places CKNW in 8th. The majority of their listeners are 55+ which is typical for their format and not a favorite of national ad agencies buying air time for clients who view the big consumer dollars in the 25-54 group.

  10. Hi guys.

    Fascinating debate and I’d like to know where the Anti-Nw crowd is getting the #8 number that they’re referencing. Puget Sounds numbers say they’re 2 but people are saying they’re actually 8? Kinda confused. Can you direct me to the page that show the real numbers? Just so I know they aren’t being made up…thanks!

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