Source: Numeris
Survey Period: Radio Diary Survey March 4, 2019–April 28, 2019
Demographic: A12+ Area: 6119 (Winnipeg Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach Share Trend
CBW Rad 1 14.1 117.7 – 0.1
CJOB Newstalk 11.3 111.6 +0. 4
CFQX Country 8.2 94.1 -2.1
CFWM BOB 6.7 102.1 +1.0
CKMM Virgin 6.3 134.0 +0.8
CHIQ Drive 5.8 78.4 +0.6
CFRW TSN 5.2 78.9 -0.3
CITI Rock 5.1 77.3 -0.8
CJKR Power 4.6 75.3 +1.1
CKY KiSS 4.2 70.2 -0.1
CBWFM Rad 2 3.8 51.4 -0.7
CHWE Energy 3.3 93.7 -0.7
CFPG Peggy 2.6 50.7 -0.6
CFJL HOT 2.4 41.4 +0.8
CKSB Rad/Canada 0.3 2.6 +0.2
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week.
Fall 2018
Universe: 734,420
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts
