Source: Numeris
Survey Period: Radio Diary Survey March 4 – April 28, 2019
Demographic: A12+
Area: 9119 (Victoria Ctrl)
Station Share % Ctrl Reach (000) Share Trend
CBCVFM (Radio One) 19,3 80,3 -2.2
CKKQFM (100.3 The Q) 15,2 70,4 -0.4
CFAX (News/Talk) 11,3 59,3 +1.2
CJZNFM (The Zone) 8,5 52,9 +2.7
CIOCFM (98.5 The Ocean) 7,5 48,7 -1.2
CHBEFM (Virgin Radio) 5,6 45,8 +2.0
CHTTFM (KiSS 103.1) 1,7 19,6 -0.6
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2019
Universe: 357,920
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
