Paul Jacobs – Stop Selling Radio
In this episode we spend time discussing the challenges involved with selling at a radio station in this digital revolution. His solution is rather simple: Stop Selling Radio.
We discuss best practices for implementing new sales strategies, focus on some radio stations doing this right, and get slightly controversial (or innovative?) when it comes to selling podcasts. Radio may be going about it all wrong.
Definitely subscribe to the Jacob’s Media Daily Blog.
Paul also spoke glowingly about Seattle’s 107.7 The End. Check out our podcast episodes with program director Leslie Scott and morning show host Gregr.
Special thanks to the people who make this podcast available to you for free.Including NLogic and Prom
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt:
ma**@ma*********.com
Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
We are excited to extend a one-time special rate to NEW attendees to experience the WAB Conference in 2019
To be eligible for this special 85th anniversary promotion, the delegate must be an employee of a private radio or television station in Canada
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