Demographic: A12+ Daypart: Monday to Sunday 2am-2am
Geography: Edmonton CTRL
Data type: Respondent
Station Format AMA Daily Cume Share (%) ShareTrend
CKRA Breeze 6.0 131.5 9.5 +2.4
CKNO Now 5.9 170.4 9.3 -0.7
CBX Rad 1 5.1 86.5 8.1 -.08
CHED Newstalk 5.0 91.7 7.8 -0.9
CISN Country 4.8 107.6 7.5 -1.0
CIUP up! 3.7 97.0 5.8 +0.7
CFBR Bear 3.4 94.4 5.4 -0.2
CFCW Country 3.4 32.6 5.4 +0.2
CHDI Sonic 3.1 102.0 4.8 -0.8
CHBN KiSS 3.0 106.0 4.7 +0.3
CKEA Cruz 2.8 64,3 4.4 +0.8
CIRK K-97 2.6 77.0 4.2 +0.7
CKNG Chuck 2.2 1004 3.4 +0.8
CFMG Virgin 1.9 92.2 3.0 +0.3
CJNW HOT 1.9 96.3 3.0 +0.5
CFRN TSN 1.8 37.4 2.9 -0.1
CKUA Variety 1.5 25.0 2.3 -1.3
CHQT news 1.1 33.7 1.8 -0.3
CBXFM Rad2 0.8 19.7 1.2 +0.4
Spill Station: CFCW (Edmonton/Camrose)
TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
WOW!! Congratulations to Sean Burke and the rest of the crew over at The Breeze. I guess that format change was long over due. Much more relaxing and it appears that Edmonton has noticed & listened.
This also had something to do with playing Christmas music throughout the whole month of December. The Breeze only launched Boxing Day, so the numbers are deceiving . It should be interesting to see what the numbers look like next book. Sad that a major market station has only one “live show” . We’ll see how the next book reflects this. Remember Harvard’s Lite 95.7? They tried to do the same thing with no talent and it failed.