The show still lags in the advertiser coveted 25-54 year-old demographic
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Fox Business’ Maria Bartiromo will end 2018 with the wind at her back: “Mornings with Maria” topped rival CNBC’s “Squawk Box” in total viewers for the first time ever.
There was some good news for CNBC: “Squawk Box” still won in the key demo.
“Maria” first aired on Fox Business in June 2015, so 2018 was the third full year the shows have faced off.
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“Maria” averaged 105,000 total viewers per day compared to 103,000 for “Squawk.” The numbers reflect a 22 percent increase in total viewers for Bartiromo compared to her 2017 performance.
But in the advertiser-coveted 25-54 year old demographic, “Squawk Box” averaged 28,000 daily viewers, compared to 14,000 for “Maria.”
As TheWrap previously noted, Nielsen does not calculate out-of-home viewing. That could lead to undercounting for networks played in offices.
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