Demographic: A12+
Daypart: Monday to Sunday 2am-2am
Geography: Vancouver CTRL
Data type: Respondent
Station AMA (000) Daily Cume (000) Share (%) Share Trend
CBU+ (CBC Radio One) 16.8 227.8 15.9 +3.2
CKNW (News/Talk 980) 12.4 185.7 11.7 +0.2
CHQMFM (QM/FM) 11.3 383.6 10.7 +0.1
CFMIFM (Rock 101) 8.5 237.0 8.1 -0.7
CJJRFM (JR Country) 8.0 151.1 7.6 +0.5
CFBTFM (Virgin Radio) 6.3 260.7 6.0 -0.6
CFOXFM (New Rock) 6.2 163.6 5.9 +0.1
CKWX (News 1130) 5.5 173.6 5.3 -1.2
CJAXFM (Jack FM) 5.1 205.3 4.8 +0.2
CHLGFM (LG 104.3) 5.0 161.1 4.8 -0.2
CKZZFM (Z 95.3) 3.8 214.3 3.7 -0.8
CBUFM (Radio Two) 3.0 76.8 2.8 n/c
CKPKFM (The Peak) 2.9 103.2 2.7 -1.1
CKKSFM (KiSS 104.9) 2.7 159.1 2.6 -0.2
KWPZFM (Praise FM Lynden) 2.0 53.3 1.9 -0.3
CKST (TSN 1040) 1.9 54.3 1.8 +0.4
CHMJ (All Traffic 730) 1.1 69.0 1.1 +0.1
CISL (Sportsnet 650) 1.1 37.7 1.1 +0.2
CFTE (Bloomberg 1410) 0.2 11.1 0.2 n/c
Spill Stations: CKKSFM (Vancouver/Chilliwack), KWPZFM (Vancouver/Abbotsford)
Average Daily Universe: 2,348,000
TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
CISL did better as “Smooth and Easy”. Maybe Rogers will rethink the Sports experiment.
I think what stuck out for me is that Rock 101 losing listeners and the continuing troubles at the Rogers stations. Rock 101 has tired hosts and Jack has tried everything in the last few years to improve themselves. Think changes will be made but not until just after the next ratings period.
+12 numbers mean nothing. 25-54 male/female is the sweet spot and until those numbers are produced and further broken down on this forum, forget it.
A25-54
QMFM 12.5
CFOX 10.6
CBC 9.6
JRFM 8.0
ROCK 101 7.9
Brayandpartners.com, has a further breakdown.
Agree with Jeff…smooth & easy had listeners…650 sports (I’m a sports fan) is hockeyhockeyhockey, mostly the Canuck variety. Hey Rogers, it’s boring!
Am not a subscriber/shareholder, so burn your money…
Re Sportsnet 650.
Radio is “Entertainment”.
Talking about the same thing over and over and over again is not entertainment.
It’s a mental illness.
Is there a chart available for time slot breakdowns (including demographics) in Vancouver market, for day parts especially?
Larry Jordan I think the research shows Vancouver will always be interested in Canuck talk. The problem with SN650 is the hosts who are about 75% abysmal. The morning show is a basket case (although it was a bigger basket case when the station started) and the rest of the day doesn’t get any better with hosts that should probably be working small markets in the interior or on the prairies; not a major market like Vancouver.
That said, Unless the hosts are working extremely cheap I really wonder how either sports station can justify 2 stations fighting over a 2.5-3 share with a small number of women.