Prince George CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 9349 (Prince George Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBYGFM (CBC Radio One) 25.0 17.5 24.2 +7.8
CKDVF+ (The Drive) 17.9 17.2 17.5 +3.4
CKKNFM (The River 101.3) 17.2 21.3 24.3 +1.6
CJCIF+ (Country 97 FM) 14.2 16.1 17.7 -2.6
CIRXFM (The Goat) 9.8 13.5 17.3 -15.2
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week.
This is where I have a real problem… CBC u p 7.9 and the Goat takes a nose dive from number one to last place
First off, lets get rid of CBC being on these ratings, especially considering the fed give them 1.4 Billion dollars per year… and now the mainstream media have sold out to Justin at almost 600 million dollars…. Tell me please, What is Real , especially in these numbers which I call Bullshit!