Kamloops Fall Radio Diary Ratings Sept 3 – Oct 28 2018

Kamloops CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 9209 (Kamloops Ctrl)

Station                                                   Share %          Ctrl Reach (000)             FC Reach (000)     Trend

CBYKFM   (CBC Radio One)            17.7                             22.5                               44.2                       +2.9

CHNL+      (News/Talk)                        15.9                             18.1                               30.0                        -0.8

CKRVFM         (K 97)                              15.5                            22.2                               24.7                       +3.7

CKBZFM        (B-100)                             13.4                           20.8                               23.3                        +0.1

CIFMFM    (98.3 CIFM)                         13.2                           18.3                               28.5                        -3.9

CJKCFM   (New Country 103.1)         9.2                           12.2                                15.8                        -2.3

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week