Victoria CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 9119 (Victoria Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBCVFM (CBC Radio One) 21.5 84.0 145.4 +2.3
CKKQFM (The Q) 15.6 79.5 121.9 +0.3
C-FAX (News/Talk) 10.1 54.6 64.1 +0.1
CIOCFM (The Ocean) 8.7 41.8 44.5 -0.6
CJZNFM The Zone) 5.8 41.8 63.6 +0.1
CHBEFM (KOOL FM) 3.6 38.1 43.0 -1.1
CHTTFM (KiSS FM) 2.3 24.8 39.1 +0.5
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
