TOP-LINE RADIO STATISTICS
Winnipeg CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+ Area: 6119 (Winnipeg Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach Share Trend
CBW Radio One 14.2 128.1 182.5
CJOB News Talk 11.2 129.0 159.4
CFQX Country 8.1 100.2 133.0
CKMM Virgin 7.3 143.8 166.3
CHIQ The Drive 6.6 79.1 99.3
CITI Rock 6.5 88.3 107.6
CFWM Bob 6.3 97.3 119.6
CHWE Energy 4.8 98.9 112.7
CKY KiSS 4.5 73.0 79.6
CJKR Power 4.4 67.4 78.8
CBW FM 4.1 51.3 61.3
CFRW TSN 3.3 55.7 71.0
CFJL Hot 100.5 (Jewel) 2.2 42.5 47.7
CFPG Peggy (Fresh) 2.1 56.3 63.5
CIUR Now Country 0.4 8.9 9.7
CKSB Rad Canada 0.1 1.6 6.8
TERMS
Universe – Estimated population of the Central Market Area.
Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Value is expressed in 000’s.
Source: Numeris
