Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9119 (Victoria Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBCVFM (Radio One) 18.6 83.6 154.4 -1.1
CKKQFM (The Q) 16.8 69.6 114.1 +2.4
CFAX (News/Talk) 9.3 53.5 56.3 -0.8
CIOCFM (The Ocean) 6.7 40.2 46.5 n/c
CJZNFM (The Zone) 6.1 43.1 66.7 -0.1
CHBEFM (KOOL FM) 4.5 45.4 48.7 -1.0
CHTTFM (KiSS FM) 2.2 25.6 31.9 -0,4
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.
Universe: 353,040
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
