TOP-LINE RADIO STATISTICS
Red Deer CTRL Source: Numeris Survey Period:
Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+ Area: 8079 (Red Deer Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach (000) FC Reach Share Trend
CKGY Real Country 17.7 18.5 70.6
CHUB Big 105 11.1 19.7 45.6
CFDV The Drive 10.8 14.6 30.3
CIZZ ZED 8.0 13.1 42.2
CKIK KRAZE 5.8 16.4 36.1
CKRI CRUZ 4.2 7.3 17.0
TERMS Universe – Estimated Population of the Central Market Area. Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
