Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9349 (Prince George Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CIRXFM 25.0 18.9 26.4 +6.4
CBYGFM 17.2 17.4 24.7 -0.5
CJCIF+ 16.8 14.2 16.0 +3.4
CKKNFM 15.6 21.7 24.3 -3.9
CKDVF+ 14.5 16.5 16.6 -1.0
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.
