Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9149 (Nanaimo Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000)
CKWVFM 8.4 17.1 25.6
CHWFFM 7.0 10.8 14.6
TERMS
Universe – Estimated Population of the Central Market Area.
Universe: 100,340
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the wee
